We recently announced a number of growth initiatives, including a new sparkling CBD seltzer flavor, online sales expansion and a new six pack sampler SKU.

Available now, we introduce to you our fourth Shimmer Seltzer flavor, Chai Cherry. Chai Cherry combines the warmth of Chai with the woodsy flavor of cherry bitters. To round out the mysterious spiced flavor Chai Cherry includes chaga, a mushroom native to cold climates. Somewhat bitter and savory, this fungi blends seamlessly with the chai spices. Enjoyed cold from the can or as a mocktail or cocktail mixer, Chai Cherry is a refreshing effervescent CBD seltzer. “We wanted to introduce a flavor that matched the holiday season. The unique mix of chai, chaga and cherry is a great match and something that lends itself to being very mixable with a variety of spirits” said Tibor Mascari VP Product Development.

Our shipping has expanded to New Jersey and Virginia. “Expanding coverage down the east coast has been one of our business plan goals from day one. This expansion allows customers in New Jersey and Virginia, as well as our existing markets, to order our 5mg Full Spectrum CBD Seltzer from the comfort of their homes.” Said Shimmerwood VP of Marketing, Josh Ahadian. With the addition of New Jersey and Virginia, Shimmerwood Beverages is now shipping to eight states including Maine, Vermont, Rhode Island, Connecticut, New York and Florida. Shimmer Seltzer is also available through retail locations in Connecticut, Maine, Rhode Island and Vermont.

In addition to announcing the new Chai Cherry CBD Seltzer flavor, we now have a new flavored six-pack sampler which includes two cans each of Razz Lime, Ginger Orange and Chai Cherry 5mg Full Spectrum CBD Seltzers, along with a classic 6 pack option that includes two cans each of Razz Lime, Ginger Orange and Just Hemp. The six-pack sampler allows customers to sample the flavored varieties of Shimmerwood Beverages Shimmer Seltzer. It also makes a great holiday gift for those sober curious friends and family members.