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How Shimmer Happened

Music lovers and Shimmer Co-Founders Josh Ahadian and Tibor Mascari met in the artistic air of Bonnaroo. Among the sober spectators and weed smokers, they saw a need to create a middle ground. Something that would let everyone explore and enjoy the moment without going out of their minds.

Since Josh has asthma and Tibor has an autoimmune disorder, a CBD beverage seemed like the perfect place to start.

Combining their skills in gardening, biology, mixology and the music industry, they crafted Shimmerwood. One of the only CBD drinks to use Full-Spectrum CBD for a deeper, more dimensional experience from flavor to feeling. It’s the perfect spark and partner to creative pursuits, whether you’re relaxing on the sidelines, creating on center stage or getting deep into the mix.

So…now that you have the details, only one question remains. Why drink when you can Shimmer?

Our values

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When people meet and mix, the energy is unstoppable.


Ideas aren’t meant to limit themselves.


Respecting and staying true to the source.

Josh Ahadian

Throughout my career to date, my focus has always been on connecting with people and providing a service and product that leaves them happier than before. I have been fortunate enough to receive a strong education at both UMass Amherst and New York University specializing in marketing focused on live entertainment that brings people together. After spending 2 years living in New York, while it was a phenomenal experience, I missed the beauty and relationships I built throughout New England. Whether I am skiing, hiking, or canoeing, my love for the environment and outdoors is channeled into how I operate my daily life and business practices.

Tibor Mascari

I’ve always been interested in the great outdoors, the field, the beach, the vernal pool, everything about it is so amazing. Foraging local herbs and flavors in the field, coming up with new ways to make classic flavors, these are my passions. Making a craft seltzer started in my kitchen. Testing flavors with friends and family to see what they liked. This is all personal to me. I couldn’t think of anything I’d rather be doing. Adding CBD seemed like the natural thing to do. Now I can be the designated driver and still drink a craft beverage.

Chuck Mascari

A native New Englander, I’ve always had an affinity for outdoor activities like biking, hiking, fishing and snowshoeing. Almost a decade ago a diagnosis of systemic sclerosis, an autoimmune disorder affecting the skin and internal organs, threatened my enjoyment of these activities as well as my life. After months of chemotherapy and then years of opioid prescriptions for pain management I decided to try alternative medicine and treatment. Now off of opioids, and using CBD and THC to manage pain, I pursue my passions while working to promote a holistic approach to fitness and life.

The team's favorite recipes

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