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Ritual Drink: The Shimmerwood Hidden Ritual (Pause • Pour • Breathe • Sip)

A ritual drink is more than a beverage—it’s a cue to slow down, reset, and feel a little more you. At Shimmerwood, we keep the ritual simple: Pause • Pour • Breathe • Sip. Use it with any can of CBD seltzer—on a Maine porch, between meetings, or whenever your day needs a softer edge. Browse flavors → Shimmerwood CBD Seltzer

Why a ritual works

Small, repeatable actions can help settle nerves and set intention. Researchers have found that brief rituals can reduce anxiety and support performance—proof that how you start matters as much as what you sip. Our New England neighbor, Harvard Business School, talks about the benefits of rituals that we totally agree with.

Even tiny sensory details change mood. Warmth, for example, can nudge people toward “warmer” feelings; mindfulness and breathwork practices can also lift mood and calm the body. Your ritual drink can be warm (tea), cool (seltzer), or somewhere in between—the key is a short, consistent sequence your brain recognizes as a reset as reported by PMC+1Mayo Clinic.

The Hidden Ritual (60–90 seconds)

1) Pause (10s). Put the phone down. Shoulders down, jaw unclench. 2) Pour (20s). Crack your can and pour over ice, or sip straight from the can. Note the aroma, fizz, first chill. (Curious how CBD feels in beverages? → CBD Seltzer Body Effects 3) Breathe (30s). Five slow cycles: in through the nose, longer out through the mouth. (New to breathing resets? Try “cyclic sighing.”) Stanford Medicine 4) Sip (10–30s). First sip = intention: focus, unwind, or connect. Take a second sip to lock it in.

New to CBD? Start low and go slow. See our guide → CBD Dose. CBD vs. THC in drinks → What’s the Difference? Will CBD drinks get you high? → CBD & Intoxication Safety notes for NA CBD beverages → Non-Alcoholic CBD Seltzer Safety

Flavor Rituals & Quick Mocktails

Chai Cherry — cozy spice, bright cherry

Product page → Chai Cherry Ritual cue: evening unwind or journaling session. Easy build: 1 can Chai Cherry + ½ oz fresh orange + thin ginger slice over ice; orange twist. More ideas:Spiced Cinnamule MocktailThe Love Flower

Ginger Orange — zesty ginger heat, sunny citrus

Product page → Ginger Orange Ritual cue: mid-day reset before diving back into work. Easy build: 1 can Ginger Orange + ½ oz lime + mint clap; quick stir. More ideas:Spicy Ginger-Orange MuleSummer Spritz

Razz Lime — tart berry, lime snap

Product page → Razz Lime Ritual cue: sunny social hour, zero-proof toast. Easy build: 1 can Raspberry Lime + ½ oz lemon + basil sprig; optional ¼ oz simple. More ideas:Snazzy Razz-Lime SmashRazz Lime-Ade Refresher

Just Hemp — clean, crisp, ultra-versatile

Product page → Just Hemp Ritual cue: morning focus or post-workout cool-down. Easy build: 1 can Just Hemp + ½ oz grapefruit + rosemary; pinch of salt. More ideas:Blackberry NojitoShimmer Paloma

Want more zero-proof mixers? See Sparkling Water Mocktail Recipes.

Make it yours (and keep it safe)

  • Match the ritual to the moment: focus / connect / unwind.
  • Keep sugar low; lean on citrus, herbs, or bitters.
  • Review third-party test results anytime → Hemp COAs.
  • Shopping: Shimmer Sampler
  • Store Locator

Quick FAQ

What is a “ritual drink,” exactly? A beverage you pair with a short, repeatable sequence (like Pause • Pour • Breathe • Sip) so your brain associates the drink with a calm, intentional state.

Is CBD intoxicating? No. Learn more → CBD & Intoxication

How much CBD should I start with? Begin low and build gradually → CBD Dose

Educational only; not medical advice. If you’re pregnant/breastfeeding, take prescriptions, or have health conditions, talk to your clinician before using CBD.

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